The Upland Lemon Festival is one of the Inland Empire's signature community events — a three-day celebration that transforms Historic Downtown Upland into a festival grounds of live music, carnival rides, local vendors, and lemon-themed everything.
Soundskilz manages the festival end-to-end: five stages of continuous entertainment — including the Citrus Grove, Lemon Tree Stage, and Pucker Up Pavilion — a full carnival, family activities, and a vendor marketplace woven through the city's downtown streets.
Beyond the event itself, our team drove the digital side: a refreshed festival website, an official mobile app for schedules and maps, and a marketing campaign that earned local TV coverage and put 35,000+ people on the streets of Upland.
We report on every campaign — here's what the 2026 festival delivered.
Three days of peak foot traffic through Historic Downtown Upland's shops, restaurants, and vendor marketplace.
Digital campaign drove week-over-week traffic growth from April through fest weekend — schedules, tickets, and the official app.
Broadcast and local press coverage amplified the festival beyond paid channels — at no additional media cost.
Figures from 2026 festival reporting. Attendance estimate; web users measured April 1 through event weekend.
Four disciplines, one accountable team — from first permit to final teardown.
Stage, sound, lighting, and power across five performance areas in a working downtown district.
Live bands, DJs, and performers programmed across three days of continuous entertainment.
Vendor management, city coordination, parking and transit planning, and day-of operations.
Website, mobile app, social media, and local advertising that filled downtown all weekend.
Placeholder imagery — final gallery to feature official Upland Lemon Festival photography.
From downtown festivals to citywide celebrations — we handle production, talent, operations, and marketing so you can focus on your community.